Paul Kelly is the General Manager of the Kootenay Co-op. He has 20 years of experience in the natural foods industry, from volunteering at a small organic bakery & store near Faenza, Italy, in his youth, to more recently as Director of Marketing and Purchasing for Community Natural Foods in Calgary. He is passionate about revitalizing the local value-added food chain, and helping to make organic food choices more affordable for Kootenay families. He, his wife and two kids have been living on a small farm in the Slocan Valley since 2008, and produce much of their own food including veggies, milk, eggs and meat.